Sociologists are leaders of the invisible front. They are called so by managers of the large and medium Russian companies. Sometimes they do it with easily hidden skepticism; sometimes they are quite serious and pathetic. What is happening now in this branch? I offer my view of a situation, understanding that it is a narrow view of the regional and it doesn't apply for the ultimate truth. It is just an opinion of the person who has been working for a long time in this branch.